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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketi...
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If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you...
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Successful research requires effective and thorough preparation. In this expanded and updated Second Edition of Developing Effective Research Proposal...
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This book provides a comprehensive account of the methods used in social surveys. All the stages of a survey are covered, from the original planning t...
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Clearly demonstrates a wide range of sampling methods now in use by governments, in business, market and operations research, social science, medicine...
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A delightful comedy about Regression and Analysis--with no Aggression to speak of...
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Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. ...
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The International Handbook of Market Research Techniques is a major text for all levels of marketing professionals and market researchers. It presents...
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Le résumé et le sommaire sont à découvrir...
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